One director, two modes.
The same shot-by-shot direction engine, two starting points. Pick the one that fits your project.
Direction, not just generation.
Arch breaks your vision into shots, writes every prompt and orchestrates every cut — whether you start from a music track or a single idea.
Built by people, for people.
Arch is an independent studio, created by RART, one of the pioneers of AI-generated video, with millions of views across social media and years of creating for established artists and brands. No venture capital, no hundred-person growth team, no dark patterns designed to trap you: a quiet, exacting approach, in service of everyone who wants to create polished content — music, advertising, film, and far beyond.
We're technologists and directors who believe AI video deserves craft, not shortcuts. The big platforms race to generate more images, faster. We're after something else: helping you tell better stories.
You stay in control of your costs: use your own Gemini key or ours, whichever you prefer, and we only charge for rendering. Music video and visual narrative are just the first of many modes to come.
Fewer compromises. More direction.
Priced for creators.
10 credits/sec for a music video. For visual narrative, cost depends on the engine and is shown before every render. Simple, predictable, honest.
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Monthly credits reset at each renewal · Top-up packs never expire
Always ahead.
Arch creates beat-locked music videos and cinematic short films born from a single text idea, today. The app is in beta and constantly evolving — we stay one step ahead of what's out there, and your feedback shapes what comes next.
Ready to direct?
Join creators who've stopped settling for random ten-second clips.
Enter the Arch100 free credits on signup · No credit card