Terms of Service — The Arch

These Terms of Service govern the access and use of The Arch service. By creating an account or using the service, you accept these terms in full.

1. Publisher

The Arch service is published by ALFRED PRODUCTION, a non-profit association registered under French law (loi du 1er juillet 1901), registration number SIREN 810 539 866, SIRET 810 539 866 000 30, intra-Community VAT number FR39810539866, with registered office at 66 Rue Des Chalets, 31000 Toulouse, France, represented by its President Mrs. Cécile Buono. Hosting: Vercel Inc., 340 S Lemon Ave #4133, Walnut, CA 91789, United States.

Contact: management@rart-digital.com

2. The Service

The Arch is an online service that generates music video clips and visual sequences from text prompts, audio files, and reference images, using generative artificial intelligence models.

The service is provided "as is". Generated results may vary in quality and we do not guarantee any specific outcome. The user remains responsible for the legality of the content they provide (audio, images, prompts).

3. Account and Eligibility

You must be at least 16 years old to use the service.
You warrant the accuracy of the information provided at registration.
An account is strictly personal and may not be shared.
You are responsible for the confidentiality of your credentials.
You must notify us without delay of any unauthorized use of your account.

4. Pricing, Subscriptions and Credits

The service is offered under the following terms:

Currency: all prices are expressed in US dollars (USD).
Paid plans: Starter ($19/month), Creator ($49/month), Studio ($149/month), billed monthly with automatic renewal.
Credit packs: one-time purchases, valid without time limit as long as the account remains active.
API key mode: the cost of a render in credits is increased by 20% in Centralized mode (Gemini key provided by ALFRED PRODUCTION) to cover Google API fees. BYOK mode does not include this surcharge.
Monthly credits: non-transferable; they expire at the end of each billing period.
VAT: applicable depending on the buyer's country. Intra-Community VAT is handled by Stripe.
Cancellation: you can cancel your subscription at any time from your billing area. Cancellation takes effect at the end of the current period.

5. Gemini API Keys

In BYOK mode (Bring Your Own Key), you provide your own Google Gemini API key and pay Google directly for its usage. This key is encrypted with AES-256-GCM before storage and used only to execute your renders.

In Centralized mode, we provide a shared Gemini key. A 20% surcharge is applied to the credit cost of each render to cover our API expenses. You can switch modes at any time from your settings.

6. Content and Generated Works

Uploaded content. You retain all rights to the content you provide (audio, reference images). You grant us a non-exclusive, worldwide and limited license to process them solely for the purpose of providing the service.

Generated videos. Videos generated by The Arch are made available to you with a commercial use license. You are responsible for their compliance with third-party rights (music copyrights, image rights of represented persons, etc.).

User warranties. You warrant that you have the necessary rights to all content you provide, and that their use does not infringe any third-party rights.

7. Prohibited Uses

Use of the service is strictly prohibited for:

Generating or distributing illegal, hateful, defamatory, harassing, child sexual abuse, or violence-inciting content.
Representing real persons without their explicit consent (deepfakes, image rights violations).
Infringing third-party intellectual property rights (copyrights, trademarks, neighboring rights).
Using protected music without authorization from rights holders.
Attempting to circumvent the service's technical limits or security systems.
Using the service for fraudulent or money-laundering purposes.
Reselling, sublicensing, or redistributing access to the service without prior written agreement.

Any violation may result in immediate suspension or termination of your account, without refund.

8. Right of Withdrawal and Refunds

Pursuant to Article L221-28 of the French Consumer Code, since the service constitutes a fully performed service from the moment a video render is triggered, you expressly waive your 14-day right of withdrawal by confirming your purchase at payment. This waiver is reminded and explicitly accepted at checkout.

Subscriptions may be cancelled at any time and the cancellation takes effect at the end of the current paid period. No pro-rata refund is granted. Already consumed credits are non-refundable. Remaining credits do not give rise to any cash refund.

9. Service Availability

We use best efforts to ensure service availability, without however guaranteeing any specific uptime. The service may be interrupted for maintenance, updates, or due to causes beyond our control (third-party outages, force majeure, etc.). No compensation may be claimed on this basis.

10. Liability

ALFRED PRODUCTION shall not be held liable for indirect damages, loss of data, revenue, or opportunities resulting from the use or impossibility to use the service. Our total liability is, in any case, limited to the amount paid by the user during the 12 months preceding the triggering event.

The service relies on third-party providers (Google, Stripe, RunPod, etc.). Any failure of these third parties is beyond our control and cannot engage our liability.

11. Termination

You may terminate your account at any time from your settings. Termination results in the removal of your access to the service at the end of the current subscription period.

We reserve the right to suspend or terminate your account without notice in case of violation of these terms, particularly under the prohibited uses set forth in Article 7.

12. Changes to the Terms

We reserve the right to modify these terms. Any substantial modification will be notified to you by email at least 30 days before taking effect. Continued use of the service constitutes acceptance of the new terms.

13. Governing Law and Dispute Resolution

These terms are governed by French law. In case of dispute, after an amicable resolution attempt via management@rart-digital.com, the courts within the jurisdiction of the Court of Appeal of Toulouse shall have exclusive jurisdiction, subject to mandatory consumer protection provisions.

In accordance with Article 14 of Regulation (EU) No 524/2013, you may use the European online dispute resolution platform available at: ec.europa.eu/consumers/odr.